Welcome to International Guild of Professional Consultants and Coaches
The premier membership for consultants.
The leading choice to easily find assistance with your consulting or coaching business, IGPC is the original resource for every aspect of the consulting and coaching lifestyle. Since 1999, our robust suite of features and benefits has provided members information about the consulting industry, industry-leading tools and support.
Membership Benefits
Robust consulting tools
Discount pricing on travel
Insurance benefits
Continuing Education
Become a "Money Magnet" for your clients
Use the media to your advantage
Manage the "Consultant Lifestyle"
Certification Programs
Certified Professional Consultant
Certified Professional Marketing Consultant
Market Your Business
Publish your articles
Define your Unique Selling Proposition
Join the Lecture Circuit
A pioneer in coaching the industry coaches
Along with our acclaimed suite of proprietary content, IGPC has searched the Internet and found tools, ebooks and other helpful information focused on the special needs of consultants and coaches.
Tricks to sell your product (Dec 28, 2007 at 11:32 AM) - The whole idea of the marketing and sales is to play with the psychology of the consumers. In any campaign, efforts should be made it make it so influential that the decision making of the customer is totally in the favor of the company.
There are some tricks to manipulate the mind of the consumers, which can be utilized by not only ordinary sales person, but can be used by larger firms.
Relationship Marketing (Dec 28, 2007 at 11:30 AM) - Relationship Marketing is targeted at building stronger and long lasting relationships with clients and other companies. The business is done with a strategic orientation, where the relationship is improved with existing customers rather than finding new customers.
Recognizing Target Market (Dec 28, 2007 at 11:29 AM) - Achieving good sales is the ultimate target of any firm. Many criteria, such as competitive pricing, near perfect product, reaching out to correct audience and motivational advertising, are responsible for this and should be dealt with in marketing.
First things first, all the efforts will go futile if the correct audience is not recognized.
Taming Customers though Promotional Marketing (Dec 28, 2007 at 11:31 AM) - If a business firm id able to control the minds of million of customers, it will earn billions as profit. It is impossible to do that. But using some promotional strategies, the mind of the consumer can be tamed by influencing their decision making power.
Selling to a Woman Vs Selling to a Man (Dec 28, 2007 at 11:30 AM) - Different approaches should be taken when selling products or services to a man when compared to a woman. As they say that men are from mars and women from Venus both of them think very differently and hence, their thinking should be influenced by different methods.
For example, when a man decides to buy a car he looks out for the latest model, speed, mileage, etc.
